The COVID-19 pandemic has caused businesses and business leaders to navigate through crisis and into a “new
normal”. This idea of a “new normal is a moving target. Leaders are required to adjust to a pace of change that is
unprecedented. Business leaders are working frantically to manage revenue and expenses to stay afloat.
While leaders have to keep their focus on the short term to remain viable, they must all look up and keep their
eyes on the horizon to see where the next “new normal” is being created. Most importantly, in a time of crisis, leaders we must always be keenly aware of how work gets done in their business…By People! It’s the people that matter most!

For Businesses to be successful in the next “new normal” and protect the long-term organizational survival,
they must invest in Employee Wellbeing. Wellbeing is more than physical wellness, health or happiness. Gallup research has shown that high wellbeing equates to five critical elements: career, social, physical, financial and community wellbeing. Career Wellbeing: Liking what you do each day and being motivated to achieve your goals. In times of crisis or uncertainty, people feel anxious about the future and their jobs.

What Leaders Should Do:

❖ Listen to Understand First. You have two ears and one mouth, use them in that proportion.
❖ Set expectations that are well defined, clearly stated and well understood.
❖ Give consistent updates, in person if possible, from leaders who demonstrate that they care.
❖ Transparent & Authentic Communication.
❖ Conduct frequent Q & A Sessions with all folks at all organizational levels.
❖ Publicly and Actively support and recognize your people your people for their work.

Social Wellbeing:

Do you have supportive relationships in your life? Social distancing, while critical, has had a powerfully negative effect people’s emotions and sense of belonging. Many people are struggling with feelings of isolation.

What Leaders Should Do:

❖ Encourage managers to prioritize social connections with their teams
❖ Daily Conversations.
❖ Focus on the positive things that occur.
❖ Increase team recognition
❖ Virtual happy hour.
❖ Outdoor, social distant meetings or events.

Financial Wellbeing:

Is your financial house in order? Financial problems increase stress and insecurity.
Financial wellbeing is about person’s emotional relationship with their money and how it contributes to their life
experience.

What Leaders Should Do:

❖ Be sensitive, yet direct and transparent, about their organization’s economic situation
❖ Provide relevant opportunities and resources.
❖ Provide financial education opportunities or relay information regarding benefits i.e. CARES Act.

Physical Wellbeing:

Having good health and enough energy to get daily work done.

What Leaders Should Do:
❖ Provide relevant physical wellbeing resources.
❖ Encourage people to promote their physical wellbeing.
❖ Recommend people take periodic breaks from the computer or meetings
❖ Recommend going outside for a walk.

Community Wellbeing:

Liking where you live. Feeling safe. Having pride in your community.
During times of crisis and uncertainty, people tend to come together and contribute to the greater good of their
families and communities.

What Leaders Should Do:

❖ Live their company’s mission and values. Live it, Don’t just Laminate it!
❖ Model the way. Be a positive role model by consistently giving back to the community.
❖ Help people see how their work and community support benefits others.

As organizations struggle to perceiver and in many cases to survive, leaders can enable and support their people
for success by taking some critical actions to support people’s wellbeing and improve their engagement. As all
people navigate the next “new normal, these simple actions can have an immense effect on the positive
employee experience and performance.

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